A pandemic propelled us to quickly become “Zoomers” without any instructions at all. This tech kept us connected but often looking bad, sounding bad, and struggling to optimize virtual meetings.
The virus will be defeated, but office dynamics may never be as they were pre-pandemic, so it’s time to come to embrace and improve with the practice of “zooming.”
Over the next several weeks, I’m going to share three awesome apps that will improve your Zoomiverse by streamlining scheduling, automating enhancement, and preserving ideas by transcribing calls.
Before going next-level, however, let’s start with a few simple tweaks that will make you look and sound more professional.
The Zoom Boom
A year ago, “Let’s jump on Zoom” wasn’t a daily phrase. Then, everything changed. Overnight, meetings, client calls, and even quick check-ins went virtual. And suddenly, everyone became their own IT department.
Some handled it gracefully. Others? Not so much.
When Zoom’s daily sessions exploded from 10 million to 300 million, millions of professionals realized their webcams had never been used — or even unboxed. It was the great equalizer of tech literacy. Everyone was learning in real time.
A year later, most people have figured out the basics, but let’s be honest — there’s still plenty of awkward lighting, bad angles, and mystery background noises that don’t exactly scream “professional.”
So here’s how to instantly level up your Zoom presence — no film degree required:
Ready for My Close-up
1. Raise your camera.
Position your camera just above eye level. Looking down into the lens adds ten years and ten pounds. Looking straight across or slightly up? Instant confidence.
2. Make eye contact.
When you’re talking, look at the camera — not the screen. It feels weird at first, but it’s the difference between connection and distraction. If it helps, move your Zoom window right below the lens so your gaze naturally aligns.
3. Fix your lighting.
If the light source is behind you, you’ll look like a shadowy witness in a crime documentary. Face the light. A small desk lamp or ring light aimed toward your face works wonders.
4. Eliminate background noise.
The best upgrade most people never think about: audio cleanup. Apps like Krisp use AI to strip out dogs, doorbells, and typing sounds so only your voice comes through. It’s one of those small tools that instantly makes you sound like you’re in a studio instead of a spare bedroom.
5. Upgrade your camera.
Even on Macs, built-in webcams leave a lot to be desired. If you spend significant time in Zoom calls, an external camera like the Logitech C930e or 4K BRIO is worth every penny. You’ll look sharper, clearer, and more professional — the visual equivalent of trading in a fluorescent-lit cubicle for a corner office.