by Chris Henke | Apr 1, 2026 | AI & Technology Strategy, Business Growth, Efficiency, Uncategorized
There is a version of the device choice conversation that treats it as a matter of employee preference. Under this version, some employees like Macs and some prefer Windows, and giving people what they prefer is a nice thing to do when the budget allows. The device...
by Chris Henke | Apr 1, 2026 | IT Strategy, Business Growth, Managed IT for Mac
There is a game that children in the 1980s played with plastic hippos, colored marbles, and a frantic urgency that the mechanics of the game produced automatically. The objective was to collect marbles faster than the other players. The hippos consumed whatever was in...
by Chris Henke | Apr 1, 2026 | IT Strategy, Business Growth, Managed IT for Mac
The conversation about IT costs in most businesses happens in one of two modes. Either IT is a line item that leadership approves annually and tries to reduce, or IT is something leadership stops thinking about until something breaks and the cost of fixing it becomes...
by Chris Henke | Apr 1, 2026 | IT Solutions, Apple-Based Businesses, Business Growth
There is a problem in the managed IT industry that has been building quietly for several years. Windows MSPs are their clients’ first call for everything. That includes the Apple devices that have been accumulating in those client environments, organically, as...
by Chris Henke | Mar 31, 2026 | Business Growth, Apple-Based Businesses, IT Strategy
There is a specific kind of business conversation that happens inside Windows MSPs with some regularity. A client calls to ask about adding Mac devices for their design team, or their new hire who works on Apple, or their executive who prefers MacBooks. The MSP...
by Chris Henke | Mar 31, 2026 | IT Strategy, Business Growth, Digital Efficiency
Two companies are both growing. Both are shipping work, acquiring clients, and building teams. From the outside, they look similar. The same market, similar revenue profiles, comparable team sizes. From the inside, they operate in fundamentally different ways. The...
