by Chris Henke | Sep 7, 2026 | Apple Ecosystem, Apple-Based Businesses, IT Strategy
A client says they never got your email. You resend it, they find it in spam, everyone shrugs and moves on. Then it happens with a different client, and a third, and you start to wonder how many messages have been quietly disappearing. This is where email... by Chris Henke | Apr 1, 2026 | Apple-Based Businesses, IT Strategy, Managed IT for Mac
Most companies do not decide to become Mac shops. They become Mac shops gradually, without a formal decision, as the result of dozens of individual choices made by employees, managers, and executives over months and years. A designer joins the team and brings their... by Chris Henke | Apr 1, 2026 | IT Strategy, Apple-Based Businesses, Leadership
The COO called on a Tuesday afternoon. He was not angry, exactly. He had moved past angry into something more tired, the specific exhaustion that comes from dealing with the same kind of problem repeatedly and not quite understanding why it keeps happening. His... by Chris Henke | Apr 1, 2026 | IT Solutions, Apple-Based Businesses, IT Strategy
It started with one client. They had always been a Windows shop, mostly, but the leadership team was moving to Macs. Could the MSP support those. Of course they could handle it. A device is a device, and IT is IT. Then another client asked for the same thing. Then a... by Chris Henke | Apr 1, 2026 | IT Solutions, Apple-Based Businesses, Business Growth
There is a problem in the managed IT industry that has been building quietly for several years. Windows MSPs are their clients’ first call for everything. That includes the Apple devices that have been accumulating in those client environments, organically, as... by Chris Henke | Mar 31, 2026 | Business Growth, Apple-Based Businesses, IT Strategy
There is a specific kind of business conversation that happens inside Windows MSPs with some regularity. A client calls to ask about adding Mac devices for their design team, or their new hire who works on Apple, or their executive who prefers MacBooks. The MSP... 